OVERVIEW Romance novels are an industry earning over a billion dollars a year. Bodice Ripper is a new magazine that provides a place for readers of the genre to find fresh reading material. Original research into the primary target audience of women, ages 24–39, showed that romance fans across ages share similar interests in the various romance sub-genres.
SOLUTION The magazine is an opportunity to bring readers together and speak about all romance content through interviews with authors, recipes from bygone eras, or introductions of upcoming books. The magazine also focuses on the decadence and the fantasy world of the romance genre by recreating actual places in books with travel and eating guides. The magazine uses sweeping landscape photography and sensual food imagery to enhance the romantic and feminine feel. Bembo was used for the masthead for its sharp stroke contrast and its classic tie to romance novels. Sweet Sans’ slightly extended forms provided a strong complement to the traditional Bembo in the body copy for a clean, easy to read look.
OVERVIEW
Romance novels are an industry earning over a billion dollars a year. Bodice Ripper is a new magazine that provides a place for readers of the genre to find fresh reading material. Original research into the primary target audience of women, ages 24–39, showed that romance fans across ages share similar interests in the various romance sub-genres.
SOLUTION
The magazine is an opportunity to bring readers together and speak about all romance content through interviews with authors, recipes from bygone eras, or introductions of upcoming books. The magazine also focuses on the decadence and the fantasy world of the romance genre by recreating actual places in books with travel and eating guides. The magazine uses sweeping landscape photography and sensual food imagery to enhance the romantic and feminine feel. Bembo was used for the masthead for its sharp stroke contrast and its classic tie to romance novels. Sweet Sans’ slightly extended forms provided a strong complement to the traditional Bembo in the body copy for a clean, easy to read look.