Mingei

OVERVIEW
The Mingei International Museum is currently undergoing renovations and would like to rebrand in the process. They state that during this transformation they have a goal to “increase accessibility to the Museum’s collection, exhibition and educational programs for all ages.” The rebrand must communicate their values and mission to a primary target audience of adults ages 45 and older.

SOLUTION
The design solution uses bold coloring and a consistent pattern meant to make the museum goer feel welcome and positive. A fingerprint mark is used alongside the quote “of the people, for the people,” as a symbol the museum’s ability to bring humans together. This fingerprint is included in the new logo and throughout the brand as a graphic motif. The Gotham typeface family, used for its versatile system of weights, has a friendly, but structured look that it provides contrast against the textural logo mark.